BriefedIn

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Paste a name. In about a minute, get everything worth knowing before you talk to them, career, recent news, what they've written and said, and a few conversation openers grounded in real sources. No more 30 minutes of tab-hopping before every call.

Research the people behind your next sales call, partnership, or investor meeting, in about a minute.

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This is what you get back

Example brief, illustrative, not a real person

This brief is about

Maya Whitfield

VP of Marketing · Anthem Robotics

High-confidence identity match·6 sources analyzed·Extensive public footprint·Broad coverage·Updated Sep 24

Anthem Robotics just closed a $40M Series B earmarked mainly for go-to-market, not R&D, an unusual allocation that puts Maya, who runs brand and demand gen, squarely at the center of how that money gets spent. [1][2]

She's been publicly arguing against last-touch attribution and top-of-funnel spend for months, across three podcasts and a widely-shared LinkedIn post, a stance that lines up directly with how she's likely to evaluate any new vendor pitch. [3][6]

Conversation hooks

  • The $40M Series B is earmarked mainly for go-to-market, not R&D, unusual framing she was quoted on directly. [2]

    Why it matters: Budget authority is likely already shifting toward her team, which makes her the real decision-maker for anything GTM-adjacent.

    Try asking: “How are you thinking about splitting the new round between demand gen and sales enablement?”

  • She's argued publicly for months that most B2B teams over-invest in top-of-funnel content relative to sales enablement. [6]

    Why it matters: Leading with brand-awareness metrics will likely lose her, anchor the pitch on pipeline and enablement ROI instead.

    Try asking: “Where do you feel your current funnel is leakiest between awareness and closed-won?”

Worth noting

  • Two sources disagree about when she left Fieldnote, her Anthem Robotics bio lists 2024, but the Fieldnote acquisition announcement implies she'd already moved on by late 2023. [1][4]

Career

VP of Marketing, Anthem Robotics (2024–present). [1]

Head of Growth, Fieldnote (2021–2024), acquired by a larger logistics-software company in 2023. [4]

Senior Growth Marketing Manager, Layercake (2018–2021). [5]

Public writing & talks

Guest on the Category Pirates podcast (May), discussing why multi-touch attribution still undersells offline sales influence. [3]

Wrote a widely-shared post on LinkedIn arguing most B2B marketing teams over-invest in top-of-funnel content relative to sales enablement. [6]

Recent news

Anthem Robotics closed a $40M Series B led by a growth-stage industrial fund, announced in March. [2]

Coverage

Based on company pages, press coverage, one podcast transcript, and a public LinkedIn post. LinkedIn and Instagram content beyond public post text is not included.

Sources

  1. [1]Anthem Robotics, Leadership
  2. [2]Anthem Robotics raises $40M Series B
  3. [3]Category Pirates, Episode 214
  4. [4]Fieldnote acquired by...
  5. [5]Layercake, 2019 team page (archived)
  6. [6]LinkedIn post, March

"Can't I just ask ChatGPT to research them?"

With ChatGPT

  1. 1Ask it to research them
  2. 2Get a confident-sounding answer, no idea if it's the right person
  3. 3Open five tabs to verify each claim yourself
  4. 4Paste in their LinkedIn, ask follow-ups, cross-check names
  5. 5Organize the useful parts into your own notes

With BriefedIn

  1. 1Paste a name, LinkedIn, or company
  2. 2Get a source-cited brief, ready to skim

Same underlying idea as asking an AI, but it runs a real search, confirms it found the right person before researching them, and grounds every line in a source you can click. No mixing up two people with the same name.

Right person, first

The hard part isn't summarizing, it's making sure we're researching the right person. If there's ambiguity, we ask before we spend a minute researching the wrong John Smith.

Every line, sourced

Nothing in a brief is inferred or guessed. Claims that can't be confidently tied to a source are dropped, not softened into a maybe.

30 minutes of prep, or one minute.

Illustrative math: at $60/hour, 25 minutes saved per meeting is about $25 of your time. A Pro brief costs about $0.29.

~1 min

to a cited brief, vs ~30 min of tab-hopping

<$0.30

per brief on Pro (100 briefs for $29)

5 free

briefs to try it on your next real meeting

Built for the meetings that matter

Research every prospect before the call, in about a minute.

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Know who you're pitching before you walk in.

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Walk into every partnership call already prepared.

Prep for partnership and BD calls with a source-cited brief on any contact.

Turn conference small talk into real conversations.

Research the people you'll meet at conferences and events.

Interview prep that doesn't eat your afternoon.

Research podcast guests and interview subjects fast.

Comparing options? vs ChatGPT · vs LinkedIn Sales Navigator · vs Contact databases · vs Manual Google research

Questions

How long does a brief take?

About a minute. Paste a name, LinkedIn URL or company and BriefedIn confirms the right person, researches public sources and returns a structured brief.

Where does the information come from?

Publicly available sources such as company pages, press coverage, podcasts and public posts. Every line links to its source, and claims that can't be tied to one are dropped.

How is this different from asking ChatGPT?

BriefedIn confirms it has the right person first, runs a real search each time, cites every line and returns a structured brief with conversation hooks, so you skip the tab-hopping and fact-checking.

What does it cost?

5 free briefs, no card. Pro is $29 a month for 100 briefs (under 30 cents each), and Max is $79 a month for 400.

Is it for hiring or screening people?

No. BriefedIn is for meeting prep: sales, partnerships, investors and networking. It never scores or judges people and isn't for employment, credit, housing or insurance decisions.

Can someone opt out?

Yes. Anyone can request to opt out at briefedin.app/opt-out.

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BriefedIn researches publicly available information only. It never scores or judges people, and it's not for employment, credit, housing, or insurance decisions. Anyone can opt out.